The Golden Concepts


Sector: Eldercare
Country: Singapore
Objective: To change the way eldercare products are sold in Asia,
to bring together the best selection of products to keep seniors independent and safe.


The Golden Concepts (TGC) sources suitable eldercare products from overseas suppliers. These products span across the four categories: mobility, home-usage, daily living and mental stimulation. To date, TGC offers 50 product lines and 423 types of product models. TGC manages its e-commerce platform and connects with external retailers to enhance accessibility of these eldercare products. TGC conducts advocacy campaigns targeted at caregivers.


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