IIX LOGO
The logo’s three petals are deeply symbolic. First, they reflect the harmony impact investing strives to create between finance and development, with the largest petal in the middle representing the growing field of impact investing. The three petals also represent IIX’s three pillars—women’s empowerment, community resilience, and climate action— and their resemblance of water droplets signifies the ripple effect that impact investing can have on the world. The color gradient within the shapes also represents the convergence of development and finance as well as IIX’s integration across all core sectors.
The logo also promotes harmony between human habitation and the natural world. This is achieved through well-integrated colors and shapes. The three spherical shapes resonate with a leaf or a water drop.
LOGO SIZE
The dimensions and spacing of the IIX Logo shape have been carefully designed to look optically right. The spacing shown here is a unit of measure derived from the cap height of the “IIX”, L = 13 unit squares. All other measurements are defined by this unit square measure.
To preserve the integrity of the IIX logo, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy or photography that may divert attention. As illustrated above, the clear space for the IIX Logo is measured by using 6 units clear space.
The IIX Logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced too small, it is no longer legible and its impact is diminished. For digital applications, the IIX Logo should never be reproduced in a width smaller than 100px at 72dpi.
We have taken a holistic approach and created a logo family across all services and products.
Earlier mentioned branding guidelines apply to all other logos that fall under the main unit of IIX Global.
COLOR PALETTE
IIX Primary Blue
IIX Primary Blue
RGB: 26, 162, 216
CMYK: 88,25,0,15
HEX: #1AA2D8
IIX Primary Green
IIX Primary Green
RGB: 153, 170, 59
CMYK: 10,0,65,33
HEX: #99AA3B
IIX Deep Blue
IIX Deep Blue
RGB: 9, 96, 131
CMYK: 93,27,0,49
HEX: #096083
IIX Deep Green
IIX Deep Green
RGB: 110, 122, 42
CMYK: 10,0,66,52
HEX: #6E7A2A
Gender Equality Orange
Gender Equality Orange
RGB: 250, 93, 54
CMYK: 0,63,78,2
HEX: #FA5D36
Climate Action Green
Climate Action Green
RGB: 51, 117, 11
CMYK: 56,0,91,54
HEX: #33750B
BRAND GUIDELINES
Provided are brand guidelines to assist you in accurately using the branding elements of IIX Global, Orange Movement™, and Orange Seal™. These guidelines outline essential aspects such as logos, color palettes, typography, and usage standards to ensure consistency and cohesion across all materials. By following these brand guidelines, you can align with the established visual identity and maintain the integrity of the company’s branding.
