CORUM PRIORITIZES CORPORATE SOCIAL RESPONSIBILITY
Luxury brands are under more scrutiny than ever before. Increasingly, customers are demanding to know not just what a global niche luxury watch brand like Corum values, but also how it stands behind these values. “Today’s consumer likes to go beyond the marketing tag line to see what values the brand truly stands for,” says Corum’s Regional Managing Director Deepa Chatrath. What does this trend mean for corporate social responsibility (CSR) initiatives?